It is the 08th of July 2019 at 7:30 o’clock. At fme AG’s office in Brunswick, everything looks like it is going to be a normal Monday morning. The first employees are making themselves comfortable at their workplaces and trying to dispel their tiredness with a hot cup of coffee. Some people wonder about the whereabouts of the dishes and cutlery before going back to their desks to turn on the computer. But the supposed calm is deceptive. Because this week shouldn’t be an ordinary one.
Digitization is changing the world in a sustainable way. New digital technologies are entering the market at an ever-increasing rate, enabling a variety of new business models. Netflix and Co. have eliminated the video libraries, Uber puts the taxi industry under pressure, the hotel industry feels the breath of Airbnb breathing down its neck and the car industry is more afraid of Tesla, Google, Apple and others than of the usual and well-known competitors.