“We are very happy that Microsoft selected us for the first delivery phase. We are going to use the HoloLens to bring our visions to life, working hand in hand with our strategic partners and clients to create thrilling new customized customer experiences,” says Dirk Bode, CEO of fme. fme is focusing on developing new technologies for its clients in the automotive and consumer goods sectors.
The IT service provider possesses comprehensive virtual and augmented reality expertise, and will develop HoloLens applications to make the sales process an innovative, emotional experience for end customers and further promote digital transformation within companies.
Customers who are ordering a custom configured product such as a car or visiting a booth at a trade fair will be given a pair of branded virtual reality glasses made of cardboard to take home. At home, they can take a good look at their car, test out various features, and share their experience over social media. fme will also use the HoloLens to develop entirely new point-of-sale concepts – the company will create a new, highly emotional sales process by entering into a dialog with the buyer and creating a custom product within a virtual reality, instead of relying upon physically existing models.
“The future is now! When end customers, designers, and event participants use our 3D applications in combination with Microsoft’s augmented reality glasses, they take a massive leap forward in the digital realm and remain a step ahead of the rest. We look forward to accompanying them along the way and further expanding our virtual reality portfolio,” says Manuel Schiavo, who is in charge of virtual and augmented reality activities at fme.