fme Receives Coveted Development Edition of Microsoft’s HoloLens Augmented Reality Glasses

Brunswick, Germany, April 2016 – fme is one of the first IT service providers to receive the Development Edition of Microsoft’s HoloLens augmented reality glasses. As such, fme is part of the small first wave of companies that successfully applied to acquire a pair of the coveted augmented reality glasses for developers in spring 2016. These glasses will allow the company to guide its clients through digitization processes in an innovative way.


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“We are very happy that Microsoft selected us for the first delivery phase. We are going to use the HoloLens to bring our visions to life, working hand in hand with our strategic partners and clients to create thrilling new customized customer experiences,” says Dirk Bode, CEO of fme. fme is focusing on developing new technologies for its clients in the automotive and consumer goods sectors.

The IT service provider possesses comprehensive virtual and augmented reality expertise, and will develop HoloLens applications to make the sales process an innovative, emotional experience for end customers and further promote digital transformation within companies.

Customers who are ordering a custom configured product such as a car or visiting a booth at a trade fair will be given a pair of branded virtual reality glasses made of cardboard to take home. At home, they can take a good look at their car, test out various features, and share their experience over social media. fme will also use the HoloLens to develop entirely new point-of-sale concepts – the company will create a new, highly emotional sales process by entering into a dialog with the buyer and creating a custom product within a virtual reality, instead of relying upon physically existing models.

“The future is now! When end customers, designers, and event participants use our 3D applications in combination with Microsoft’s augmented reality glasses, they take a massive leap forward in the digital realm and remain a step ahead of the rest. We look forward to accompanying them along the way and further expanding our virtual reality portfolio,” says Manuel Schiavo, who is in charge of virtual and augmented reality activities at fme.

About fme

Digitalization enables new ways of dealing with existing businesses and creates totally new
business models. We believe in the opportunities of digital transformation and love to help our clients worldwide maintain and create competitive businesses. Our devoted consultants optimize or challenge our clients’ business models through existing and new technologies and advise them on the necessary cultural change in their company. Cloud, Business Intelligence, Social Business Collaboration and Enterprise Content Management technologies, in combination with custom software development and the ability to operate our clients’ systems 24×7, help us to add value to our clients’ transformation process.

The industry focus lies on solutions for life sciences and industrial manufacturing. We design and implement proven best practice solutions leading to improved quality and compliance, enhanced competitiveness and secured future business. To this effect, we provide vendor independent consulting services. Our teams in Germany, the United States and Romania are experienced in managing global projects and also grant access to our cost-effective near-shore resources where advisable.