Pharmaceutical Company – Qlik Sense Analysis Supports Pharmaceutical Sales Team in Daily Work

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Challenge

An internationally active pharmaceutical group uses its central CRM system, among other things, to maintain customer contacts and document all activities with its customers. This presented a challenge to the medical sales employees and their team leaders. It was only possible to create Excel reports, which lacked visual elements such as charts. As a result, it was very cumbersome to get an overview of all clients. The pharmaceutical group was looking for a solution that would allow all information to be prepared in a clear and aggregated form, and in turn improve their daily work.

Client

Internationaler Pharmaziekonzern

Partner

  • Qlik

Technology / Service

  • QlikSense

Topics

  • Business Intelligence & Advanced Analytics
Case Study | Pharmaceutical Company – Qlik Sense Analysis Supports Pharmaceutical Sales Team in Daily Work

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